The Beehive helps communities prepare, organize supplies, and coordinate emergency response before disaster strikes.
In times of trouble, every Beehive works together. A network built for the worst days.
I grew up in Hawaii, where natural disasters were not abstract. Storms, outages, tsunami warnings, and the isolation of island communities shape how you think about preparation, supply chains, and whether help can actually reach people in time.
I also spent two years in the field on a humanitarian mission, serving people up close and seeing what happens when fragile systems meet real human need. The Good Project comes from that overlap: lived disaster experience, humanitarian service, and the operator work of making complex systems actually run.
We are closing the gap between the tools that exist and the people who need them.
Building a portfolio of companies aimed at relieving suffering — food, water, power, logistics, and the systems that hold everything together when things go wrong. Helping founders raise capital, go to market, and build the capabilities needed to scale.
Led a portfolio of five personalization e-commerce brands: agiftpersonalized.com, qualtry.com, groomsshop.com, turninghearts.com, and loangifts.com. Oversaw operations, revenue, technology, and team across the full portfolio.
Founded and launched a Shopify shipping warranty SaaS. Built the product and listed it on the official Shopify App Store.
Joined as PM, grew to EVP leading revenue and technology teams. Launched offsite channels including Amazon, Etsy, and Jane, responsible for $1.5M+ in annual sales.
Captured requirements from six department directors and the executive team. Owned the product backlog and sprint planning across three concurrent engineering teams.
“Reif helped steer Qualtry through a complex merger and a global pandemic. He can set vision at a high level and get scrappy in the weeds to execute.”
“Reif uses technology and automation to fix problems with an outside-the-box approach. He takes challenges head on and isn’t afraid to roll up his sleeves.”
“Reif has a knack for understanding complicated processes and designing systems that streamline them and make them more efficient.”
“Reif is resourceful and has a knack for leveraging automation and technology to improve systems and processes.”
“Reif possesses exceptional strategic vision and an impressive ability to navigate complex business challenges.”
“Reif is scrappy, extremely hardworking, and has a knack for making big things happen with very limited resources.”
“Reif is entirely comfortable wearing many hats, adapting to various roles with ease and efficiency.”
A resilient community.
The Good Project is a nonprofit organization with 501(c)(3) status in process — filed with the state. Donations fund construction of new Beehive locations and get us to operational self-sufficiency faster.
Once operational, each Beehive is designed to cover its own costs — through the store, training programs, and emergency reimbursements — and seed the next location. Donors aren't subsidizing a charity indefinitely. They're capitalizing infrastructure.